BLOG

Winning business in the fragmented senior housing industry is hard.

With more than 9,000 operators running over 35,000 senior living communities across the United States, service providers in any industry looking to connect with key senior living decision makers have their work cut out for them. They need answers to questions such as:

• What’s happening in the market?
• Who are my competitors?
• Which opportunities are a fit for my organization?
• Who are the real decision makers and how do I talk to them?

The reality of getting these answers could be time-consuming and frustrating:

You could have trouble connecting with the people who make purchasing decisions. They are often protected by gatekeepers and others who stand in the way of you building mutually beneficial partnerships.

It could be difficult to tailor your products and services to meet specific needs if you don’t have a clear understanding of what your senior housing prospects require – another disconnect to manage.

You’ll face stiff competition, no matter what market. You may find it difficult to differentiate your products and services and stand out from the rest if you don’t know your competitors and what’s happening in your market.

Find The Right Contact Within Any Senior Living Organization

To develop nuanced strategies for connecting with potential partners and leveraging new opportunities, you need a clearer view into the fragmented senior housing market. To look closer, you need the industry’s only data program built to explore it.

NIC MAP Vision’s Industry Insight enables you to engage key senior living decision makers at the operator level and uncover your best prospects quickly. It’s the industry’s only nationwide data platform for understanding the senior housing market thoroughly because you get access to exclusive data and insights on housing market trends, demand growth and market capacity, and population growth trends, as well as

• 35,000+ communities, including active adult, independent living, assisted living, memory care, nursing care, and CCRCs
• 80,000+ senior housing contacts
• 10,000+ construction projects
• $200B+ closed transactions
• 9,000+ operators

With Industry Insight, you have the data to better analyze developing opportunities in any market, nationwide – valuable information that enables fully-informed, confident decision-making, faster.

5 Ways to Elevate Your Strategy with Industry Insight

1. You make instrumental connections with key decision-makers and influencers, using exclusive data and insights tailored exclusively to the fragmented senior housing market.
2. You are more nimble, connecting easily at the operator level, building tailored proposals, targeting marketing audiences, and taking advantage of new opportunities faster.
3. You kick guesswork to the curb and save time by evaluating potential partners, drawing informed conclusions, and making better decisions, using aggregated, intuitive data and information in a central platform.
4. You have an edge in a competitive landscape to accelerate your growth. Industry Insight quickly connects you with the right information, helping you outperform competitors, speed up partnerships, and boost revenue growth.
5. You stay ahead of rising competition. Industry Insight derives from NIC MAP Vision’s 15+ years as the trusted gold standard in senior housing data. Our unmatched perspective powers the sector’s most comprehensive, high-fidelity analysis. It helps you maintain a lasting advantage; even as new competitors enter your niche.

Leverage Industry Insight for Better Opportunities in Senior Housing

Fragmented markets like senior housing offer certain advantages for service providers, such as more opportunities to get to know promising prospects and connect on the operator level, keep tabs on the competition in your markets, and differentiate your service to meet diverse community needs.

With the help of NIC MAP Vision’s Industry Insight, you can take advantage of these opportunities to:

• Gain a deeper understanding of what the needs are in your best markets and how your products and services will meet the demand in the best way possible.
• Find key decision makers within communities, make customized pitches that meet their needs, develop more beneficial partnerships, win more business – and help your partners provide the best quality care for older adults.
• Differentiate your business from the rest, whether through pricing, quality, or unique features that appeal to your best market

Learn More About NIC MAP Vision’s Industry Insight